Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Have you had conversations with Spotify about making stuff exclusive? A bonus episode that somehow escaped the vault. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Are you feeling the pinch of the ad downturn? The third thing they let us do was have a sales team. The way to do that was to create two segments in our company. Thats right. All of us do this, including myself. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! How do you account for that? Its actually a lot of different things. Carolina Barlow: Co-Host, Writer, and Producer. The second thing we do is spend a lot of time focusing on every show that we have on our network. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. I dont know. Or, the negative reason, theyre covering up bad work. They do it like an hour a day. Sure we are. Fair enough. People were shouting questions at me as I walked through the halls. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Its never been any different from day one, and it has made all the difference. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Big Money Players and iHeartPodcasts. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. If you can never get enough true crime Congratulations, youve found your people. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. That got its own set of executive producers out of LA who shepherd the NextUp program. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Were a very good partner with creators. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Conal Byrne is the CEO of iHeart Digital. I have to say people are very excited to hear from you today. Thats important, because I think they want to do the right thing by the medium. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Itd be like being able to walk away with your channel. I dont think this is wishful thinking. I think its really cool. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Just before we started, I was looking at your website. Yeah, youre right. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Whats the structure below you to make all this work? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? He also co-owns a company with us called The Black Effect, that he 51 percent owns. Its finally arrived. The Ron Burgundy Podcast. Ill end on this. I dont predict what we might get. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Think about that for a second. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its a great point and question. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Thats really cool, but its not mutually exclusive. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. The culture is not preserved; the nimbleness is not preserved. Were in total control there. You own the radio stations and you program them. This has made podcasting different. We need certain things to calm down and other things to end. Theyre not in charge, right? The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We try to organize them into slates that have EPs and producers on top of them. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Hi, Ron Burgundy fans! Is that present for you? We were talking about these giant platform companies. I struggle to see something broken with this. One is really good companion content to a lot of the shows theyre making for Netflix. A million monthly downloads or more is a ton. Up or down on NFTs? What that meant for us was that we were not the main course anymore, as it were. I hate to answer it so vaguely. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. I only say this to you because thats how we do that sale. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. This is what they do really well. By the way, if you love digital audio, and we all do. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. It has been a player in the audio space across multiple kinds of distribution for a long time. I think marketers in this moment are actually not turning down in advertising as much as youd expect. The day before, I was with Publicis. Movies. You launched a lot of new stuff. Everything, I promise you, is simpler than you think. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. I dont see it in podcasting, and maybe thats why Im not super concerned. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Be as simple as you can in your answers, in your approaches, in your strategies. Associate Producers: Anna Hossnieh and Sophie Lichterman. There is nothing broken in the podcast distribution and monetization model today. I think they know the effect, long-term, that you have when you stop marketing. Its a massive amount of the stuff we take in and that we call the media. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Do you even talk to them, or are you just like, Screw it, take my RSS feed? 246 episodes totalling 170 hours, 51 minutes. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. We're all in a glass case of emotion. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! In the tech world, this is a common situation. Thats interesting. To put it simply, we have a platform. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? You always do if youre running a startup. I feel like I already know how it went. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. I want to come to exclusives and to consolidation. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. There is a product lead; Uta Knablein is our chief product officer. Just simplicity. This changed everything for podcasting. There is always something new happening. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Barlow is a writer and producer on the show as well as. Is there any way to actually innovate? Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Its incredibly collaborative. Hes like, I want to get as much audience as possible. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Its clearly not as regulated as radio. It has been fun, if nothing else. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. This is obvious at this point. In Chicago, I sat in front of OMD. On this distribution I make this. A third of all the media we consume is just audio. I didnt think I would have or need a robust business affairs department two years ago. Im open to video. We do talk to them. The last thing Id say is more of a human thing. All Rights Reserved, By submitting your email, you agree to our. Eighty million a week is the more interesting stat to me. We are interested in video. I think we moved off it too fast and I think its a robust business we should still focus on. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Is that part of your business affairs team, just selling the IP out? Every single question is about org charts. The oldest one, Pierce, is 17. Fast, cheap, and good. Thats an insanely large but insanely accurate number. Its why we widely distribute. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Two really different examples. That feels obvious to me. The. What is the audio drama today? I will say one more thing. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. LOTS of podcasts have ads okay? The math works out with subscription, but Im not sure how it works out with advertising. Don't act like you're not impressed. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. i believe, an audio podcast mixed with a live audience, is a not a good mix. In fact, well distribute it on broadcast radio, and so we did. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. How do you make sure they sustain? Most of them are like, Facebook wont give us the time of day. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Its a lighthearted nightmare in here, weirdos! Not great. Thats not really how it works. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. He was like, I believe in this medium. Ron listens to an Opera Singer, to see what all the hype'sabout. Carolina Barlow: Co-Host, Writer, and Producer. Big Money Players and iHeartPodcasts. No credit card needed. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Make more shows, make more great content, and level up the stuff that youre doing.. Podcasting is a mass-reach medium. Do you worry that you dont have the same control? I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Thats where the VC money went. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Over at The Late Late Show, Ferrell's Burgundy once again treated the . The creator and the ad-serving publisher, in our case, are in total control. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Thats my only fear with video. Its worked for them for 10, 15 years. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. The medium. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Usually, yeah. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We all get it by now, painfully. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Is that how it goes when you talk to these folks? iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Again, streaming was a really obvious example of this for TV streaming companies. Aren't. Real. The only reason we have that number is because of broadcast radio marketing. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Its not like, I spent 95 percent of our time on Will Ferrell. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Why is that? Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ron and Carolina get advice about how to navigate the dark web. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Are they yours if theyre subscribed in Spotify? You get to pick two. In podcasting, I think he realized, I dont have to pick. How have you arranged iHeart Digital? It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Then, up and coming Tim Heidecker joins him. Menu. The Ron Burgundy podcast is back for season two, starting August 8th! Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. About. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. It has brought in underrepresented creators like nothing else weve done. In my opinion, I dont think we would be where we are as an industry otherwise. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? I dont have it candidly on a P&L anywhere. Its also how we got here. See omnystudio.com/listener for privacy information. Broadcast radio is a mass-reach medium still today. A friend told it to me a year or two ago. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. WARNING: This episode was haunted by a ghost. You mentioned that you had experimented with subscriptions. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Yes, its about my competitors, I get it. Well, we have over $100 million a year in broadcast radio marketing. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. I know you do. I just get a little bit defensive or protective about the other 3,000 shows. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Its redemption codes and URL codes. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. One is called the multi-platform group. I do. The BD team is livid. I can talk about the things I cant talk about on the radio. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. I end on this team because its very important, we have our business affairs team. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Stuff You Should Know is usually up in the 40s. Its good content. The core fundamental, pretty consistent business model of podcasting is a rev share model.